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Independent Grape Growers - Paso Robles Area
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Seminar - Jan 2020
January 15, 2020
1-4 pm
Seminar #1
Vineyard Economics in a Challenging Business Environment
Castoro Cellars, 1315 N. Bethel Rd., Paso Robles, CA 93465
1:00pm – 4:00pm
January 15, 2020
No CEU Credits
Special Seminar on Vineyard Economics
in a Challenging Business Environment
State of the Wine Grape Market in the Central Coast -
Audra Cooper, Turrentine Brokers
Where are the sales opportunities (Who is buying)?
What are wineries looking for?
Quality? Varietal? Location?
Vineyard Optimization—Planning for now and a sustainable future
Panel discussion:
Mindy Allen, Martinez Farming
Randy Heinzen, Vineyard Professional Services
Johnny Pierini, J Lohr Winery
Review of current best farming practices
The Paso Robles “quality” paradigm
Planning for the future: adaptation 101
Water, Climate, and Labor issues
Changing wine grape market conditions
Current Vineyard Economics: Challenges and Opportunities -
William Enholm, Farm Credit West
Current Vineyard/Winery Real Estate Market -
Scott Mathews, Oak View Properties
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