Independent Grape Growers - Paso Robles Area
Gold Members

Seminar - Jan 2020

January 15, 2020
1-4 pm

Seminar #1

Vineyard Economics in a Challenging Business Environment


Castoro Cellars, 1315 N. Bethel Rd., Paso Robles, CA 93465

1:00pm – 4:00pm

January 15, 2020

No CEU Credits

Special Seminar on Vineyard Economics
in a Challenging Business Environment

State of the Wine Grape Market in the Central Coast - Audra Cooper, Turrentine Brokers

Where are the sales opportunities (Who is buying)?

What are wineries looking for?

Quality? Varietal? Location?


Vineyard Optimization—Planning for now and a sustainable future

Panel discussion:
Mindy Allen, Martinez Farming
Randy Heinzen, Vineyard Professional Services
Johnny Pierini, J Lohr Winery


Review of current best farming practices

The Paso Robles “quality” paradigm

Planning for the future: adaptation 101

Water, Climate, and Labor issues

Changing wine grape market conditions


Current Vineyard Economics: Challenges and Opportunities - William Enholm, Farm Credit West


Current Vineyard/Winery Real Estate Market - Scott Mathews, Oak View Properties


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